Rarebeautyusshop Privacy Policy

1. Information We Collect

1.1 Personal Information You Voluntarily Provide

• Contact & Order Details: Full name, email address (for order updates and communications), phone number (for delivery coordination), and shipping/billing address—collected when you purchase products like liquid blush, foundation, or limited-edition makeup sets.
• Payment Information: Credit/debit card details, PayPal account info, or other payment method data (processed securely via third-party providers; we never store full payment credentials to minimize risk).
• Account Information: If you create a user account, we store your username, hashed password (for security), order history (e.g., past purchases of lip makeup or highlighter), and beauty preferences (e.g., “cool undertones,” “prefers matte formulas”).
• Communication Data: Messages you send to [email protected]—such as shade-matching questions (e.g., “Which foundation works for medium skin with warm undertones?”), ingredient inquiries (e.g., “Is this blush free of parabens?”), or return requests—we retain these to provide accurate, personalized support.
• Optional Information: If you share details like skin type (e.g., “oily,” “sensitive”) or beauty goals (e.g., “natural everyday look”) to receive tailored recommendations, this data is collected only with your explicit consent.

1.2 Non-Personal & Automated Information

• Usage Data: IP address, browser type (e.g., Chrome, Safari), device information (smartphone, laptop), operating system, pages visited (e.g., “lip makeup category page,” “foundation shade finder”), time spent on the website, and referral sources (e.g., social media links, search engine results).
• Aggregated Data: Anonymous, combined insights—such as “70% of users browse liquid blush after viewing foundation” or “matte lip products are most popular in winter”—this data cannot identify you individually and is used solely to improve our offerings.

2. How We Use Your Information

• Fulfill Orders: Process your payment, pack and ship your beauty products (e.g., a highlighter stick or eye makeup set), send order confirmations, and share tracking updates so you know when to expect your delivery.
• Provide Personalized Support: Use your order history and shared preferences to answer questions (e.g., “You previously bought our cool-toned foundation—this blush shade will complement it”) or resolve issues (e.g., “Your returned lip liner has been received, and we’ll process the exchange shortly”).
• Improve Our Offerings: Analyze usage data to optimize our website (e.g., making the “shade finder” tool easier to access), update our product range (e.g., restocking popular vegan highlighters), and refine recommendations (e.g., “If you liked our creamy lip makeup, you may enjoy our buildable blush”).
• Send Relevant Communications: Share essential updates (e.g., “Your order of cruelty-free foundation has shipped”) or occasional marketing content (e.g., “New limited-edition lip sets available”)—you can opt out of marketing emails anytime via the “unsubscribe” link in the email.
• Protect Security & Prevent Fraud: Verify your identity for high-value orders, detect unauthorized transactions (e.g., unusual purchase patterns for limited-edition makeup), and secure our website from fake accounts or misuse.
• Comply with Laws: Meet legal obligations (e.g., tax reporting, responding to valid legal requests) while limiting data collection to only what’s required by law.

3. How We Share Your Information

• Third-Party Service Providers:
  • Payment processors (e.g., Stripe, PayPal) to securely handle transactions for your vegan and cruelty-free beauty purchases.
  • Shipping carriers (e.g., UPS, FedEx) to deliver your orders and provide tracking information.
  • Email platforms (e.g., Mailchimp) to send order updates and marketing communications (only if you opt in).
  • Customer service tools to manage inquiries sent to [email protected] (e.g., tracking return requests for defective eye makeup).
• Legal Requirements: We may share your information if compelled by law, court order, or government regulation—only to the extent necessary to meet these obligations, and we’ll notify you if permitted by law.
• Business Transfers: In the event of a merger, acquisition, or sale of Rarebeautyusshop’s business, your personal information may be transferred to the new owner. We’ll notify you via email or website notice at least 30 days before the transfer, and you’ll have the option to request data deletion if permitted by law.

4. Data Security

• Encryption: Data transmitted between your browser and our website (e.g., order forms, account login) is secured via SSL (Secure Socket Layer) encryption, ensuring your details can’t be intercepted.
• Secure Storage: Personal data is stored on encrypted servers with restricted access—only authorized team members (e.g., customer service staff, order processing teams) can access data, and they’re trained on data security protocols.
• Regular Audits: We update our security practices (e.g., password policies, server protections) quarterly to address emerging risks. While no online system is 100% secure, we take every step to minimize threats to your data.

5. Your Rights & Choices

• Access & Update Data: Log into your Rarebeautyusshop account to view or edit your contact details, shipping addresses, or beauty preferences (e.g., “update skin type from ‘normal’ to ‘sensitive’”).
• Opt Out of Marketing: Click the “unsubscribe” link in any marketing email to stop receiving updates about new vegan makeup launches, limited-edition sets, or promotions. You’ll still receive essential order updates (e.g., delivery confirmations).
• Request Data Deletion: Email [email protected] to ask for the deletion of your personal information. We’ll comply within 30 business days, unless we need to retain data for legal reasons (e.g., order history for tax records)—we’ll explain any exceptions in our response.
• Withdraw Consent: If you previously consented to share optional data (e.g., skin type for shade recommendations), you can withdraw consent by emailing us. This won’t affect data processing that happened before withdrawal.

6. Cookies & Tracking Technologies

• Types of Cookies:
  • Necessary Cookies: Enable core features (e.g., logging into your account, saving items in your cart for later). These can’t be disabled, as they’re essential for basic website functionality.
  • Analytics Cookies: Track website usage (e.g., which makeup categories you browse most) to improve our site layout and product range.
  • Marketing Cookies: Personalize ads (e.g., showing lip makeup ads if you previously viewed them) or remember your preferences for marketing emails. These are only activated if you opt in.
• Managing Cookies: You can adjust cookie settings via your browser (e.g., block marketing cookies) or use our website’s cookie consent banner (shown on your first visit) to select your preferences. Disabling non-necessary cookies won’t affect your ability to purchase products, but it may limit personalized features.

7. Children’s Privacy

8. Changes to This Privacy Policy

• We’ll post the updated policy on our website with a new “Last Updated” date.
• We’ll email registered users a summary of changes within 14 days of the update.

9. Contact Us

• Email: [email protected]
• Response Time: We’ll reply within 24–48 business hours (excluding weekends and holidays). For urgent data requests (e.g., “request to delete my account”), add “PRIVACY REQUEST” to your email subject line—we’ll prioritize your inquiry.