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Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full. 

Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.

The perfect finishing touches for your most cherished moments. Featuring Soft Pinch Tinted Lip Oil in bestselling Happy (something old); Kind Words Matte Lip Liner in set-exclusive Committed (something new); Soft Pinch Liquid Blush in set-exclusive Smitten—an homage to the blush worn by Selena’s mom on her own wedding day (something borrowed); a special-edition Puffy Makeup Bag lined in blue to keep everything close (something blue); plus, a personal letter from Selena herself. An $85 value.  100% of profits from the Something Rosy Kit will be donated to the Rare Impact Fund*

Feel-good lip gloss in more ways than one: This limited-edition duo of ultra-shiny balms cushions lips with soft, nourishing color.

Add un poco de color to your routine with warm, chile pepper hues inspired by Tajín®, your favorite Mexican seasoning. Featuring two full-size set exclusives: Soft Pinch Liquid Blush in Chamoy (deep red brown) and our new Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). $45 value.   *All sales are final.

Inspired by our bestselling Soft Pinch Blush shades—featuring a long-awaited red colorway for the very first time—this 27oz leak-proof bottle comes complete with a flip cap for on-the-go drinking, and a silicone straw cap for easy sipping all day.    *All sales are final.

Inspired by our bestselling Soft Pinch Blush shades—featuring a long-awaited red colorway for the very first time—this 27oz leak-proof bottle comes complete with a flip cap for on-the-go drinking, and a silicone straw cap for easy sipping all day. 

Inspired by our bestselling Soft Pinch Blush shades—featuring a long-awaited red colorway for the very first time—this 27oz leak-proof bottle comes complete with a flip cap for on-the-go drinking, and a silicone straw cap for easy sipping all day.    *All sales are final.

For high-shine lips that make an impact in more ways than one. This full-size, limited-edition duo features Kind Words Matte Lip Liner in Admired and Positive Light Luminizing Lip Gloss in Revive (both set-exclusive shades). 100% of sales go to the Rare Impact Fund, expanding access to mental health resources for young people globally.   *All sales are final.