Shop Shop All

Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full. 

Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.

Two of Selena’s most-loved essentials in one must-have set. Rare Eau de Parfum 5mL Rollerball wraps you in a warm, decadent scent with a touch of spice, while Soft Pinch Liquid Blush in Happy (full-size cool pink) gives skin a pinch-perfect flush that lasts. 

  A set of Selena’s latest faves for creating a classic smokey eye, featuring a full-size All of the Above Weightless Eyeshadow Stick in set-exclusive shade Perspective (deep golden olive), and a mini Perfect Strokes Universal Volumizing Mascara in Black.  

Add un poco de color to your routine with warm, chile pepper hues inspired by Tajín®, your favorite Mexican seasoning. Featuring two full-size set exclusives: Soft Pinch Liquid Blush in Chamoy (deep red brown) and our new Positive Light Luminizing Lip Gloss in Clásico (rich terracotta with copper and gold shimmer). $45 value.   *All sales are final.

A universal weightless clear brow gel that shapes, lifts, and sets hairs in place with a flexible hold all day.

Now in a mini size for a limited time only! This innovative jelly-to-oil formula starts off glossy and leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.

An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.

A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish. 

A radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.

A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.

A mini version of our bestselling liquid highlighter. Keep your skin looking on the bright side all day with a dewy, buildable glow that also nourishes. 

Get a fresh, radiant flush year round with 3 full-size essentials in one easy bundle. Customize your set with your pick of blush, bronzer, and luminizer shades.

Feel-good lip gloss in more ways than one: This limited-edition duo of ultra-shiny balms cushions lips with soft, nourishing color.

An eyeshadow palette of seven rich, buttery shades in a range of long-lasting finishes, each inspired by our iconic Soft Pinch Liquid Blush collection.

Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.

Perfect for on the go, this set includes a travel spray and a mini replica bottle featuring a rollerball format. Warm and decadent with a touch of spice, Rare Eau de Parfum welcomes you with notes of creamy caramel and pistachio, gives way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood. Bright yet deep, familiar yet unexpected, this is a fragrance that evolves with every passing moment, lingering for up to 12 hours. 

Two full-size lash and brow essentials in one easy bundle, featuring Perfect Strokes Universal Volumizing Mascara in black and a universal clear Brow Harmony Flexible Lifting Gel. Online only.

In collaboration with Hulu’s Only Murders in the Building, this set of Mabel Mora’s everyday go-tos features our bestselling Soft Pinch Liquid Blush in a new exclusive shade and Soft Pinch Tinted Lip Oil in wearable, rosy brown hues.