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Brow Harmony Flexible Lifting Gel
A universal weightless clear brow gel that shapes, lifts, and sets hairs in place with a flexible hold all day.- $4.75
$19.00- $4.75
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Always an Optimist Weightless Eye Primer
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.- $5.25
$21.00- $5.25
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Always an Optimist Pore Diffusing Primer
A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.- $7.00
$28.00- $7.00
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Always an Optimist Illuminating Primer
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.- $7.00
$28.00- $7.00
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Lip Soufflé Matte Lip Cream
An air-whipped lip cream that hugs lips with rich, melted-in color and nourishing hydration that won’t weigh you down.- $5.00
$20.00- $5.00
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Kind Words Matte Lipstick
A buttery, pigment-rich, soft matte lipstick that hugs lips in pure comfort all day. Available in the same 11 made-to-match shades as Kind Words Matte Lip Liner —including NEW shade Devoted.- $5.00
$20.00- $5.00
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Warm Wishes Effortless Bronzer Stick
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!- $7.00
$28.00- $7.00
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Stay Vulnerable Melting Blush
A breakthrough, mistakeproof liquid-like cream blush that melts into a second skin for the most natural-looking flush you can’t mess up.- $6.00
$24.00- $6.00
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Stay Vulnerable Liquid Eyeshadow
A quick-and-easy eyeshadow that goes from liquid to powder in seconds for a soft, seamless wash of color that lasts.- $5.00
$20.00- $5.00
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Stay Vulnerable Glossy Lip Balm
Like a lip mask in a gloss, this ultra shiny balm cushions lips with soft, nourishing color that’s all slick, no stick. Now in a NEW, limited-edition shade Nearly Petal.- $5.00
$20.00- $5.00
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Soft Pinch Tinted Lip Oil Mini
Now in a mini size for a limited time only! This innovative jelly-to-oil formula starts off glossy and leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.- $3.50
$14.00- $3.50
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Soft Pinch Tinted Lip Oil
An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.- $5.50
$22.00- $5.50
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Soft Pinch Matte Bouncy Blush
A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.- $6.75
$27.00- $6.75
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Soft Pinch Luminous Powder Blush
A radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.- $6.75
$27.00- $6.75
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Soft Pinch Liquid Contour
A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done.- $7.00
$28.00- $7.00
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Soft Pinch Liquid Blush Mini
A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.- $3.75
$15.00- $3.75
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Soft Pinch Liquid Blush
A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.- $6.25
$25.00- $6.25
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Positive Light Liquid Luminizer Mini
A mini version of our bestselling liquid highlighter. Keep your skin looking on the bright side all day with a dewy, buildable glow that also nourishes.- $4.25
$17.00- $4.25
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Liquid Contour, Blush, & Luminizer Custom Set
Enhance all your favorite features with 3 full-size essentials in one easy bundle ($80 value). Customize your set with your pick of contour, blush, and luminizer shades.- $20.00
$80.00- $20.00
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Brow Gel & Pencil Duo
Two full-size brow essentials in one easy bundle, featuring a universal clear Brow Harmony Flexible Lifting Gel and a Brow Harmony Precision Pencil in a shade of your choice. Online only.- $9.50
$38.00- $9.50
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Selena’s Faves Mini Fragrance & Blush Set
Two of Selena’s most-loved essentials in one must-have set. Rare Eau de Parfum 5mL Rollerball wraps you in a warm, decadent scent with a touch of spice, while Soft Pinch Liquid Blush in Happy (full-size cool pink) gives skin a pinch-perfect flush that lasts.
- $7.50
$30.00- $7.50
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Soft Pinch Cheek & Lip Trio
Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.
- $14.00
$56.00- $14.00
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Find Comfort Mini Body Essentials - Awaken Confidence
Find comfort in bright notes of juicy peach and fresh flower blossom. This limited-edition set features a bouncy body cream that renews skin with a refreshing burst of hydration, while the body & hair fragrance mist softens and nourishes skin and hair. $38 value.
- $9.50
$38.00- $9.50
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